Happy Birthday, Blue Jeans!Happy Birthday, Blue Jeans!

It was 137 years ago today when the awarding of a U.S. patent – number 139,121, if you’re into details…

Blog Entry - Heritage - March 19, 2012

For the Levi’s® ConnoisseurFor the Levi’s® Connoisseur

As any longtime fan of the Levi’s® brand knows, there’s a lot of history in our jeans. And a new…

Blog Entry - Heritage - October 25, 2011

Lost and Found GoldLost and Found Gold

When you’ve been in business as long as Levi Strauss & Co. (157 years, to be precise) you’re bound to…

Blog Entry - Heritage - August 19, 2010