Why Denim Is Here To Stay
Fashion trends come and go, but denim isn’t going anywhere. Today, the US Apparel industry is a huge and vastly…
Blog Entry - Uncategorized - August 22, 2018Why Denim Is Here To Stay
Discovered Pair of Levi’s® Reveals Hidden Local History
Last year, Kay Keiko Utsumi was scanning items at the annual rummage sale for the San Jose Buddhist Temple when…
Blog Entry - Heritage - August 15, 2018
My Fab Favorite: The Levi’s® Calico Jean
Our Fab Favorites asks LS&Co. insiders for the low-down on their top pieces in the Levi Strauss & Co. Archives. This week,…
Blog Entry - Heritage - July 25, 2018
Blue Jeans – Everyone’s Perfect Fit
What began as a solve for workwear needs has since become an iconic garment recognized and worn the world over.…
Blog Entry - Brands - July 24, 2018
Before the Blockbusters: Levi’s® Pixar Advertisements
Some of the sweetest summers are usually blessed with a Pixar insta-classic in theaters. This season, it’s Incredibles 2, Pixar’s…
Blog Entry - Heritage - June 27, 2018
Levi’s® Introduces New Ramadan Collection
Live Positive. Live in Levi’s®. It’s the sentiment behind the campaign for Levi’s® 2018 Ramadan collection for men and women,…
Blog Entry - Brands - May 31, 2018
From the Archives – Summer 2018
Welcome to our summer 2018 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…
Blog Entry - Heritage - May 30, 2018
Acid Wash Is Back
Editor’s note: The following feature was first published on the Levi’s® brand blog. Spring marks the return of ‘80s-inspired acid…
Blog Entry - Brands - May 14, 2018
Mom Jeans: Suburban Goes Straight Up Sexy
No one gives hugs like mom. And no pant hugs the hips (and lifts the booty) like mom jeans. No…
Blog Entry - Brands - May 11, 2018
Brazil Celebrates the 145th Birthday of the 501®
It’s been 145 years and they’re still going strong. Riveted pockets were patented by Levi Strauss & Co. and J.W.…
Blog Entry - Brands - May 10, 2018
