Levi Strauss Archives - Levi Strauss & Co : Levi Strauss & Co

The History of Denim

May 20, 1873 marked an historic day: the birth of the blue jean. It was on that day that Levi... View Article

Blog Entry - Heritage - July 4, 2019

The world’s first blue jean made its debut 146 years ago this week. Two immigrants created this most American of... View Article

Blog Entry - Heritage - May 23, 2019

Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. Salesman Joe Frank had a... View Article

Blog Entry - Heritage - April 18, 2019

Years before the transcontinental railroad crossed the United States, Levi Strauss & Co. imported and exported its dry goods and... View Article

Blog Entry - Heritage - March 19, 2019

If Levi Strauss were alive today, he’d be celebrating his 190th birthday this week. At Levi Strauss & Co., we... View Article

Blog Entry - Heritage - February 28, 2019

As we celebrate what would have been the 190th birthday of our founder, Levi Strauss, today, we honor the values... View Article

Blog Entry - Values - February 26, 2019

“Happy New Year to you all,” Levi Strauss wrote in a personal letter he penned in 1891. More than 125... View Article

Blog Entry - Heritage - January 3, 2019

At Levi Strauss & Co. we encourage active citizenship and eligible voters to get involved in our democracy and use... View Article

Blog Entry - Heritage - September 27, 2018

What began as a solve for workwear needs has since become an iconic garment recognized and worn the world over.... View Article

Blog Entry - Brands - July 24, 2018

The birthplace of Levi Strauss is celebrating a major anniversary this year: Buttenheim, Bavaria in Germany turns 900 years old.... View Article

Blog Entry - Heritage - July 12, 2018

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