Author Lynn Downey looks back at LeviAuthor Lynn Downey looks back at Levi

A little blast from the past blew into town recently when retired Levi Strauss & Co. Historian Lynn Downey stopped…

Blog Entry - Heritage - January 24, 2017

Throwback Thursday: The Story of LeviThrowback Thursday: The Story of Levi

Some 190 years after his birth and nearly 165 years after founding the company that bears his name, Levi Strauss…

Blog Entry - Heritage - November 17, 2016

Jeans: A Natural ChoiceJeans: A Natural Choice

Blue jeans—a Levi’s® original—are quintessentially American. In fact, a recent study revealed that our iconic brand has become so synonymous…

Blog Entry - Values - July 6, 2016

Two Horses and 130 Years of HistoryTwo Horses and 130 Years of History

Before closing the doors at a Levi Strauss & Co. retail store on the East Coast, staff contacted me with…

Blog Entry - Heritage - April 7, 2016

What Blue Jeans Say About CultureWhat Blue Jeans Say About Culture

You can’t talk about the denim evolution without recognizing the birth of the blue jean. That credit goes to Levi…

Blog Entry - Heritage - March 30, 2016

Introducing Levi’s LoungeIntroducing Levi’s Lounge

Whether you’re rocking out to your favorite indie group at your local bar or swaying to Springsteen at an arena,…

Blog Entry - Brands - March 25, 2016