Throwback Thursday: Denim Discovery
Jeans hidden in air vent see daylight many decades later Since taking over as historian, I have been eager to…
Blog Entry - Heritage - November 20, 2014Throwback Thursday: Denim Discovery
Bringing History to Life with LS&Co. Historian Tracey Panek
The phrase “don’t live in the past,” is a common piece of advice. It’s guidance that Tracey Panek openly defies…
Blog Entry - Heritage - September 23, 2014
Fortune Shares a Lesson in Denim History
Over time, denim has risen from a humble work pant to an iconic fashion statement, and Levi Strauss & Co.…
Blog Entry - Heritage - September 19, 2014
Throwback Thursday: Celebrating 80 Years of Women’s Jeans
Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady Levi’s® jeans…
Blog Entry - Heritage - September 4, 2014
Throwback Thursday: Jumping the Fence
A Levi’s® employee turned rancher lives his life in denim. Nevada cattle rancher Mark Sampson has worn Levi’s® jeans all…
Blog Entry - Heritage - August 7, 2014
Throwback Thursday: Levi’s Partnership with a Famous 49er
Today is a special day in the history of two Bay Area icons and for the surrounding region. This morning,…
Blog Entry - Heritage - July 17, 2014
Throwback Thursday: Mining for Stories—Four Weeks & One Amazing Tale Later
As the new LS&Co. historian, I expected to get my feet wet mining for Levi’s® heritage stories. One month into…
Blog Entry - Heritage - June 26, 2014
Throwback Thursday: Handing Over the Reins
In 1989, then-CEO Bob Haas decided that Levi Strauss & Co. needed a professional archivist and historian to manage the…
Blog Entry - Heritage - June 5, 2014
